V7 – iS1 – Feb 2025

Volume 7 – Special Issue 1 – Feb 2025

Table of Contents

Artificial Intelligence in Commerce: How Businesses can Leverage Artificial Intelligence to Gain a Competitive Edge in the Global Marketplace

Elavarasi Kesavan & Karthikmunnappan Velappapillai | Pages: 1-15
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.001

A Study on AI Mechanism as Marketing Tool for FMCG Products in Kanniyakumari District

S.Catherine Jenifer & Dr.S.Bhagavathi | Pages: 16-24
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.002

Digital Banking using AI

Dr.V.Sunitha & Dr.S.Ramola Pon Malar | Pages: 25-36
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.003

The Role of Artificial Intelligence in Shaping the Future of Market Research

Dr.M.Karthika | Pages: 37-43
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.004

Role of Artificial Intelligence in Stock Trading

Dr.S.Subha | Pages: 44-47
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.005

The Role of AI in Transforming Global E-commerce and Consumer Behaviour

J.Helen & Dr.R.Siva Sankar | Pages: 48-55
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.006

A Study on AI and its Impact on Retail Industry

D.Vijithra & Dr.R.Sivanesan | Pages: 56-60
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.007

The Role of Artificial Intelligence in Sustainable Finance

S.R.Jalin Sharmila & Dr.S.Sam Santhose | Pages: 61-66
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.008

Influence of AI in the Academics of Commerce and Management Students

Dr.C.A.Nisha & S.R.Abisha | Pages: 67-79
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.009

Optimizing Logistics, Customs and International Payment

R.Rajasree & Dr.R.Dharma Ragini | Pages: 80-88
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.010

The Role of Artificial Intelligence in Higher Education: A Special Focus on Commerce Studies

Dr.N.Umaiba | Pages: 89-95
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.011

Role of Aritificial Intelligence in Global Trade: A Research Perspective

Dr.T.K.Suvitha | Pages: 96-99
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.012

Unpacking the Hidden Value of Returns: A Qualitative Exploration of Consumer Motivations and Expectations in Reverse Logistics

Tom J. Mathew & Dr.M.Subala | Pages: 100-105
DOI: https://www.doi.org/10.34293/eduspectra.v7is1-feb25.013